It’s important to make sure these features are on any donor website. Source: freedigitalphotos.net
To raise money in our modern society, it’s practically a requirement for nonprofit fundraisers to utilize online fundraising, as well as traditional methods. Many young donors use their tablets and smartphones for everything, including researching brick campaigns. These individuals are comfortable receiving information via email and social media. If you’re holding an online fundraiser, here are five features your donor website should incorporate to be successful.
Mission
If your organization has a formal mission statement, it should definitely be represented on your website. Otherwise, you’ll need to write a summary of your group’s mission. It’s not as difficult as it sounds. In general, the mission of your organization is the reason your group was formed, plus the parameters, such as location.You don’t need a polished mission statement, just a summary of what you do. The most important thing is to explain in clear language what your group wants to accomplish, so your prospective donors understand why they should support you.
Donor Dollars at Work
Donors want to know how their donations will be used. Therefore, it’s important for them to see how previous donations were used. In this section, you should also include any recent pictures or video. If you’re raising money for a brick campaign, have pictures of the first bricks added. If your fundraiser supports a food bank, get pictures of trucks being loaded with crates of food purchased with recent donations.
Donation Button
The placement of the donation button on your website is very important. Make sure it’s “above the fold” on your webpage and that it’s in the same place on every page of your website, so donors don’t have to hunt for it.
Newsletter Sign Up
Remember to create a “button” for your supporters to sign up for your e-newsletter. This way, they can easily follow along with the progress of the campaign. Plus, you’ll have a way to inform them of other ways they can help, including volunteering, gifts of goods, sharing information on social media, etc.
Funding Goal
When donors support your cause, they’re investing in your mission. Just like an investor of a business, a donor wants to know all the particulars before committing to the project. Therefore, it’s very important to share with your supporters exactly how much money you plan to raise with this fundraiser.
If you’re ready to start your own online brick campaign, Bricks R Us will work with you to make it happen. First, we’ll design and create your free donor website on our secure online system, customized to your requirements, including logos, pictures, colors and backgrounds. Bricks R Us can add a donation button to your existing website, so give us a call today at 888-MY-BRICK for more information.
