An engraved brick fundraiser is one of the most creative, and potentially successful ways to conduct a fundraising campaign. For a specified donation level, a donor will receive an engraved brick with their name on it, and this brick will be incorporated into some public walkway, building, or other structure for all to see in the future. Here are some of the best ways to ensure success for your engraved brick fundraiser.
Fundraising brochures
A fundraising brochure can be especially helpful when trying to reach those individuals who are not very computer savvy. In most cases, you can even have your brochure designed and developed for no charge, simply by requesting a donation of services by a local printer or graphic designer.
Fundraising flyers
Whenever there are special events being held in your community, it’s a good idea to have your organization’s table there as well, with a number of fundraising flyers available. It’s a good idea to include an engraved brick sample on your table as well, so that potential donors can see what they’re getting, and have the idea grow on them.
Public service announcement
One really great way to spread the word about your brick fundraiser is to have a public service announcement on your local radio station. This has the potential to reach a great many people, and to help popularize your particular campaign.
Press release
To explain what your brick fundraiser is all about, you should issue a press release to local media, to help spread the word about your campaign. Make sure to include information in your press release about how donors can contact your organization, and how they can qualify for their own engraved brick for contributing.
Reach out to local businesses
Contact local vendors and local businesses to let them know about your brick fundraising campaign. Not only can you ask them to help popularize the idea of the campaign itself, but you should encourage them to make a donation of their own, and receive an engraved brick with their company name on it.
Establish a website
If you haven’t already developed a website for your brick fundraising campaign, you should definitely do so, because it will have the potential to reach huge numbers of people.
Get the word out on social media
There is no doubt about the power of social media for reaching a great many individuals, and this is why you should make good use of social media to spread the word. Some of the people you reach will then share that information with others, and hopefully trigger a domino effect.
Blog about your campaign
Whoever in your organization has a blog, should be using it to promote your brick fundraising campaign, and to make readers more aware of your purpose. This will be extremely informative, and should encourage more donations.
Email and direct mail
Don’t overlook the non-digital channels for promoting the word about your brick fundraising campaign. If you already have an email listing of past donors, this is a good way to encourage their participation in the current campaign.
Telemarketing
Since your organization is a non-profit, it will not be obliged to operate under the restrictions that are in place for profitable telemarketers. This means you should be able to make extensive use of telemarketing as a means of spreading the word about your brick fundraising campaign.
